Scaled Up Courses | Pre-sell and create your course in 6-8 weeks
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SCALED UP.

HERE’S WHAT WE KNOW ABOUT YOU.

You are Epic.

You have something to teach and to contribute.

It lives in your soul, your body, and your heart.

But somehow you can’t quite wrap your mind around it.

So what's getting in your way?

You worry that creating a program is for “expertier” people? Those who look more perfect in their photos? Are more perfect? Are just… More than you are right now.

Although we’re both intimately familiar with that feeling of “not enoughness”.

We’re here to tell you that first of all: it is bullshit. 

And second of all: Think about your work and the clients you most long to help:

✨ How would their life look after you teach them your magic?

✨ How would they feel differently, after having worked with you?

✨ What if this was somehow greater than you?

Your program is not about you.

 

Your program is about the people that it serves.

(And of course, your service gets rewarded.)

So, is this the year you finally design, pre-sell, and deliver a high-impact course?

THERE ARE 2 PROBLEMS

WHEN YOU WANT TO CREATE A COURSE OR PROGRAM

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YOU HAVE TO CREATE THE BLOODY THING

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YOU HAVE TO SELL THE BLOODY THING

OH HI! IT’S LAURA AND SANDRA

If you’re on this page you probably know at least one of us already 🙂

Between the two of us, we have 4+  university degrees and certificates, run 3 businesses, have designed, sold, packaged up and/or delivered dozens of courses to hundreds (ok, probably thousands but we don’t want to brag 😉) of students. 

And we’re here to help you.

WE KNOW HOW TO PRE-SELL AND GET PAID TO CREATE YOUR COURSE

If you’re wondering how Sandra launched and created not 1 but 2 signature programs in 7 months…

The answer is: with Laura! And you can do it too. 

Sandra brings the ideas, the messaging, and the sales.

This is how Sandra did it for her programs, Booked Out and Sold Out: She took her Course Map and pre-sold the program, and then hired help to create it. Pretty smart!

Laura brings the instructional design, lesson plans, and workbooks.

This is how Laura helped Sandra make the content SUPER EFFECTIVE and done quickly: She made sure the instructional content was top-notch, so students would get great results.

And together we bring the results, both for your business and for your students.

No other program brings it all together for you. 

SCALED UP.

The done with and done for you experience to help you create, sell, and deliver your program in just 8 weeks.

*Did we mention the done for you AND sales copy AND templates AND content creation system AND templates and checklists?

This program is our dream. We’ve talked about it for months. Tinkered on it. Said “Wouldn’t it be amazing if…?” and added something more. This is us, finally getting out of our own way, so that you can get out of yours.

 And you will finally create, launch, and deliver that course.

WHAT MAKES SCALED UP STAND OUT.

Get Paid to Create

We have specifically designed this course to show you how to do what we’ve done- use your Done-For-You Course Map to pre-sell your course. You’ll be paid before you start, and you won’t be creating something no one wants to buy. 

Minimal Decision Making

How big should it be? How much do you charge? Do you have to do a webinar? How should you launch it? What goes on the sales page? How do you create a lesson? We provide you with all the answers upfront so you can save all the decision making energy and focus on getting it done instead.

Turnkey Solution

From the course outline and student experience to the sales page and emails, we create it all for or with you. Knowing your thing, teaching your thing, and selling your thing are 3 entirely different disciplines. You bring the knowledge on ‘how to do your thing’ and we’ll help you teach and sell it.

Your Course will be Phenomenal

It’s one thing to create a course or program, and something else entirely to build one that does exactly what your sales copy says it’s going to do. Yes, you can create an amazing course quickly, and be so proud that you can’t wait to sell it. 

We’re In It With You

Most programs give you a bunch of materials and throw you out in the middle of the ocean. And when you drown or get nibbled on by a shark out there it’s because you didn’t put in the work or are “uncoachable” (🤢). We’re doing this with you.

More than Mindset

Creating and launching something new is scary. It affects our nervous system, spirit, and sense of identity. Launching is a mindfuck. Exponential growth can be just as hard to manage as being on the struggle bus. That’s why we’ve included a meditation and healing series as well as other tools to help you through the process

We want to make sure you have everything you need to thrive while creating, selling, and delivering your course.

HERE’S EXACTLY WHAT’S INCLUDED.

That casually adds up to over $7,200 in value.

Listen, we haven’t made up some inflated values for this. These are services we actually sell at these price points. Considering what most $2,000 courses teach you, maybe our core curriculum should actually be valued double…

HERE’S WHAT HAPPENS WHEN YOU JOIN

It’s all planned for you, and includes every template, strategy, and DFY you need to pre-sell and create EVERYTHING in 8 weeks.

BOOK YOUR COURSE MAP

Book as soon as you join and have first pick of spots between now and the program kickoff. 

This 2-4 hour Zoom session with Laura captures all of the magic of your process and turns into just the right amount of content in your course to deliver on your course promise and get great results for your students/clients. Laura will create and deliver a blueprint for your course and all of the lessons that you need to teach, and you won’t ever have to guess how much or what to put in your course.

START CREATING YOUR WELCOME CONTENT

We want your new buyers to get excited about the course, so we’ll create a great onboarding experience that can be finished quickly. You’ll get Laura’s templates, trainings, and support to get just enough content ready to reassure your buyers that they’ve made a great decision.

BOOK YOUR LIGHTNING LAUNCH PLAN

In this 1:1 session with Sandra, you’ll customize your plan to pre-sell and launch your program. These are the tested strategies that she’s used to sell two $10K + courses back to back, with minimal effort and maximum results.

PRE-SELL YOUR COURSE

Using the plan we’ll create during  your Lightning Launch session, you’ll get Sandra’s sales page and email templates to get your course or program sold before you invest time into creating it. You’ll know that your audience wants this course from you, because they WILL BUY IT! And with your pre-sale money, you can hire help, if you want to make your life easier. What if they don’t buy it?  You choose something else or find a different audience before you waste effort creating something that isn’t selling.

CREATE A PRODUCTION SCHEDULE

Using your Course Map as a blueprint, you’ll create a schedule for producing your trainings and uploading them in time for the release dates that you’ve promised your students/clients. You’ll have Laura’s lesson template format as a guide, suggested tech pieces if you need them, and a process to batch create content FAST.

PLAN YOUR NEXT LAUNCH OR HIGHER TICKET VERSION

Finishing your high-quality course quickly now gives you an asset to sell again and again, as well as a process you can use for your next course. Using the tools from this course, you can go evergreen, build funnels, create high-ticket hybrids, and so much more. We will end this program by providing guidance on what your next best step could be.

The Scaled Up VIP Experience

Due to the done-for-you and done-with-you elements, this group is strictly limited to one VIP per month.

HERE’S WHAT WE DO TOGETHER INSIDE SCALED UP.

PHASE 1.

DREAMING UP AND DESIGNING YOUR PROGRAM- Week 1 and 2

Your brilliant idea or process becomes a fully mapped out course with content and structure aligned to get maximum results for your students.

Highlights of phase one: Laura creates your course map and student experience for you (normally $1500).

PHASE 2.

GET PAID UP FRONT- Week 3 and 4

We’ll pre-sell your course to the perfect people so that you’ll create content based on a validated offer.

Highlights of phase two: Create your messaging and launch plan 1-on-1 with Sandra during a Lightning Launch session (normally $500).

PHASE 3.

DELIVER IT LIKE IT'S HOT- Week 5, 6 and 7

Create and deliver your course as you go while getting paid to do so.

Highlights of phase three: Edit your copy with Sandra during a 1-on-1 Copy Quickie session (normally $500), and use your Voxer coaching sessions for help and support. When things feel kinda sideways, we’ve got you. 

PHASE 4.

SCALING AGAIN- Week 8

Serve your students, get feedback and maybe decide how you want to repurpose the program.

Highlights of phase four: We’re celebrating you! Many people dream about it, but you went ahead and DID it!

SO HERE'S WHAT YOU REALLY WANT TO KNOW...

Your Investment to join Scaled Up is $6,000 or 3 payments of $2,100

 This program is limited to 1 VIP per month

WHAT  MAKES THIS PROGRAM SO UNIQUE?.

Most other programs:

❌ Do NOT have support from both an instructional designer and a marketer.

❌ Don’t actually teach you how to create course materials that will get students results.

❌ Will give you some generic launch plan plan without taking into account your audience, capacity, and circumstances.

❌ Includes limited to no access to the original creator or “face” of the business. You may get some mediocre assistant coach if you’re lucky.

❌ Provides zero mindset support or just blames your mindset and attitude when it doesn’t work.

But when you join Scaled Up:

✔  You’ll work WITH an instructional designer and marketer to create the best possible program and sell it.

✔  You learn the actual how of how to create a lesson that helps people learn and implement what you teach. 

✔  We’ll create a custom launch plan based on your life, business, and circumstances together.

✔  Includes ample access to both of us! You’re not left out in the cold but doing this with us.

✔  Comes with strategy, execution and support to help you move through the creation and launch process. You’ve got this.

SCALED UP IS SPECIAL. AND SO ARE YOU.

WHAT PEOPLE SAY ABOUT US.

STUDENT RESULTS FROM ROUND 1

YOU MIGHT BE THINKING…

Do I need to create a $2,000 program or a signature course during this?

No. Although this can be your signature course, it doesn’t have to be. Many of us have more than one great course to teach so this can just be a part of what you do. We do give a specific pricing recommendation for your first launch inside the course. The emphasis is on getting getting paid to create a high-quality course and getting it done FAST. You may even want to pick one of your ideas that’s the easiest to teach, because as you learn the process, you’ll find the next course you create will be easier to manage, leaving you more bandwidth to teach harder content. 

How would you compare this to DIY courses from the big names in the industry?

 You’re going to get things done. There’s no option to just lurk around, soak up all the information and not implement. The group is big enough to feel momentum the group, but you’re not going to get lost in a sea of hundreds. We’ll know your name. We keep our eyes on you. It’s really strategically designed for where you are at and where you are trying to go. This program is not for everyone, which means if it’s for you, it’ll work.

What's an Instructional Designer and why would I need one?

An Instructional Designer (Laura) studies cognitive theory and how to create a great learning experience. Corporations and Universities have been using them for decades to make sure the course or program actually does what it is meant to do. For you, this means that Laura will show you what to include, what to leave out, how to structure your content, how to create worksheets that help students do the work, how long to make the program, how much support to offer, when to give feedback, and how to sustain engagement and motivation. You have access to an expert for the duration of this program!

Will I make back the cost of the course in my pre-sale?

We have a pricing and goal suggestion for your first launch that will more than cover the cost of our program and your efforts to create it. We believe that it’s possible for anyone that shows up and implements to reach this goal, although your audience size does matter. See the question below.

How big of an audience should I have to make this work?

Sandra launched and sold out her first group program to a list of 1680ish people. This launch generated over $10,000 — and at that point she hadn’t created the materials yet. We do recommend that you have at least 1,000 people on your email list. If you have a really engaged audience elsewhere, this is a bonus! That said, if you strongly believe that you will implement our templates for sales strategies and 10 people will buy your course, you should easily make back the cost of the program.

Is there a payment plan?

There is a split pay option that you can select at check-out. Due to the amount of 1:1 access and services you get, we cannot accommodate payment plans that run longer than the program.

Can I talk to a live human about this?

Yes! If you use the chat you can speak to Sandra, and leave your Voxer if you prefer to have a follow-up convo there. Sandra will pass on your question or the whole convo to Laura when necessary 🙂

What if I don’t like it? Can I get a refund?

Due to the amount of 1:1 access and services you get, there are no refunds. You can reschedule your 1:1 sessions once with 24 hours notice, rescheduling and availability is always at the discretion of the service provider (that’s us!)

When are the live calls, and will they work for my time zone?

All calls Voxer Office Hours where you can ask us questions privately. We’re based in the EST and PST timezones, which makes it easiest to take advantage of this program for those in North- Central- and South-America, Europe and Africa. Due to the length of Voxer Office Hours, you can still take advantage from Australia or Asia, but you may have to plan more carefully. We do provide a full program calendar that you can import to your calendar, so you’ll always know what’s going on.

What if I'm worried about not having all my course content pre-recorded before I launch?

Don’t worry, once you’ve sold your program you will get it done. If you want to use a different production schedule or creation container, that’s totally fine. Keep in mind that you won’t have the pre-sell benefits and might run out of support time in the program. If it feels wrong or doesn’t work for your life to pre-sell without creating the content, an alternative could be to take 2-3 days off and just focus on creating all the course content.

Here’s exactly what’s included when you join Scaled Up:

 

  • Lifetime access to the Core Program ($2,000 value)
  • Done-for-You Course Map with Laura Willson ($2,000 value)
  • 6 Voxer Office Hour Days alternating between Laura and Sandra ($1,800 value)
  • Lightning Launch planning session with Sandra ($500 value)
  • 90 minute Copy Quickie with Sandra ($500 value)
  • Onboarding and celebration call with the whole group
  • Templates- slide, sales page, email ($400 value)
  • 8 creation and launch guided meditations and visualizations (normally exclusive for Sandra’s private coaching clients)

Your Investment: $6,000 or 3 payments of $2,100  

*See the pay-in-full bonuses on the checkout page!